Web Financial Group announces the launch of LiveADs' Alpari (UK) campaign.
Madrid and London, 17/4/2012. Web Financial Group, S.A. (WebFG), a leading provider of hosted information services to the financial services industry with headquarters in Madrid, today announced the launch of LiveADs, an innovative service which provides real-time data, streamed to online banners as a “rich-media” add-on. WebFG can provide a broad range of market data; equities, indices, FX and news from the WebStreamer-managed service platform. There are no limits to the types of data that can be delivered, even sports feeds with scores for cricket, tennis, football, etc.
Global FX broker Alpari (UK) is the first customer to work with WebFG on this revolutionary concept, which is particularly relevant to the trading sector. The ad campaign sees the exchange rates of various FX currency pairs being streamed in real-time to their online ads and LiveADs is linked in to provide the streaming component.
Chantelle Johnson, Global Brand Marketing Manager at Alpari (UK), said: "We are excited about being the first company to offer LiveAds technology to our clients. As a technology leader, Alpari (UK) believes that advertising in the digital age is about providing added value and this technology allows us to deliver extra value with every ad displayed. The idea behind this project is that traders see the information and use the exchange rates as a reminder to trade or to alert them to trading opportunities."
LiveADs are offered as a "rich-media" premium CPM with respect to standard ad campaigns These can continue to be served through the usual agency ad servers. Clients simply add tags to their creative designs to have the LiveADs updates delivered by WebFG in real-time.
About Web Financial Group
Web Financial Group (WebFG) is Europe’s leading independent provider of web-based solutions for the integration, presentation and promotion of financial market data and related products, covering with a unique offer of technology, advertisement and content for banks and financial media. It currently supports in excess of 70 million banking clients that utilise WebFG’s solutions each day, and also offers advertisement space on a European network comprised of more than 100 financial information websites with around 270 million monthly page impressions.
About Alpari (UK)
Alpari (UK) Limited ("Alpari (UK)") is a leading global foreign exchange ("FX", "Forex"), precious metals and CFD broker headquartered in the heart of the City of London and with subsidiaries in Germany, Japan and India as well as a Representative Office in China. In the UK, clients can also benefit from tax free* financial spread betting with Alpari (UK).
The company is authorised and regulated by the Financial Services Authority (FSA) in the United Kingdom. FSA Register number 448002. Company number 05284142. Registered office: 201 Bishopsgate, London, EC2M 3AB, United Kingdom. Alpari (UK) is an independent entity within the association of Alpari companies.
With a history dating back to 1998, the Alpari companies are among the world's fastest growing providers of online Forex trading services. The companies provide cutting edge technology, low-cost trading, comprehensive market research tools, advanced educational programmes and world-class customer service.
The association of Alpari companies has offices in over 20 countries. Locations include London, New York, Tokyo, Shanghai, Dubai, Moscow, Mumbai and Frankfurt. Combined, the companies look after over 170,000 active trading accounts, generating monthly trading volumes in excess of USD210 billion and employ over 630 people worldwide.**
Forex, spread bets and CFDs are leveraged products. They may not be suitable for you as they carry a high degree of risk to your capital and you can lose more than your initial investment. You should ensure you understand all of the risks.
*Any profits you make from spread betting are completely free of capital gains tax, stamp duty and income tax (for UK residents). UK tax laws are subject to change and individual circumstances may vary. Financial spread betting is only available in the UK.
For further information, please contact:
Web Financial Group UK
Telephone: +44 207 868 5101