Products

LiveADs - WebStreamer LiveADs is a Rich Media solution that can push real-time data with low latency to any RIA or HTML banner Ad.

• Low latency from data feed source to banner.
• Can push any real-time information feed that can be brought into our data centre for subsequent real-time distribution. (Sport, Finance, Gaming, News etc).
• Can overlay LiveADs on video streams.
• The WebStreamer component of the system can be easily linked to by any agency creatives, who can continue to work as they do currently for static ad creation.
• Console to enter breaking news for broadcast directly to the LiveADs banners being served at the time. Optional editorial & compliance controls can be enabled manage to release process.
• We use DoubleClick DART AdServer but LiveADs banners are also compatible for use with customers / 3rd party AdServers e.g. AdForm, MS Atlas, Falk, etc where the real-time WebStreamer can be linked from our data centre.

Using our DART based service we provide the following:

• IP address geo-location with target granularity by country, city & district. e.g change language in Banner or change the Market index depending on country.
• Contextual-Targeting: By adding JavaScript to Publisher site the content on the LiveADs banner can be matched to the content on the page being viewed to make it more relevant.
• Automated rules based text streamed to the banner based on trigger points ie rising/falling or passing an alert level.
• Frequency capping; how many times a target can be sent an Ad.
• Time: if the Ad can only be sent during certain periods and before/after certain times.
• Re-Targeting: if someone viewed a banner 1 wk ago can be targeted subsequently even 1 week later.
• Behavioural-Targeting: depending on content of previous websites viewed the Ad can be targeted if deemed a suitable target profile.